Some call it an AI bubble. Others bet trillions on it. Artificial Intelligence is changing our working world forever. But what remains when AI does everything (better)?
The most important non-fiction book for those who want to understand what is really happening. Learn why there is no "pause button" in this race. And how we can remain capable of acting.
Current Context, Dates & Interviews
"In Europe, many cling to the narrative that AI will simply make work more pleasant for everyone."
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went to the
Governor of Tyrol
on Dec 4th
Presentation & Discussion
Strategy & Implementation
In Europe, the impact of AI on our work is still a major taboo. But the issue is real - and it will dominate public discourse in 2026. A recent Harvard study shows that the mood regarding AI among young Americans has already tipped:
Share of young adults (18-29) who see AI as the biggest threat to their career:
There will be a white collar bloodbath. [...] It is only honest to tell people that these problems exist.
These are labour replacing technologies... there is going to be significant structural disemployment.
"...it's only honest for people to speak frankly about the fact this will have a big effect on the job market.
Our business is changing: Away from tools for users, towards an infrastructure for agents that do the work.
Then overnight it becomes good enough. And then the job losses start and we don't know where they end.
"This is very different, because the people who lose their jobs won't have other jobs to go to... Become a plumber!
These sentences are not spoken in backrooms. And they don't come from crash prophets.
They are the voices of those developing these systems. The fact that we barely notice them is due to collective suppression. But how long will we duck away?
We like to cling to limping comparisons. And to comfortable narratives that AI only makes work more pleasant.
In doing so, we ignore the contradictory signals that are increasingly arriving in the real economy.
"AI just mimics."
False. Forget the story of the dumb LLMs of 2023. Today, AI wins not only the Turing Test but also the Math Olympiad. Many underestimate the logical understanding of modern models.
"We've had this before."
Dangerous. The steam engine was a tool. The AI agent is an actor.
For the first time, technology is not only taking over cognitive work - it is learning incredibly fast and increasingly coordinating tasks itself.
"Learn the commands."
Outdated. Modern AI models prompt themselves best. They break down complex tasks autonomously. Betting your career on prompt engineering is like navigating with printed maps when you have a GPS.
/// SYSTEM ALERT ///
Virtual AI agents are becoming employees in the cloud, but no one really wants to call a spade a spade:
It is the most common misunderstanding of the "AI bubble":
Investors aren't pumping trillions into infrastructure just to sell you the same $20 chatbot subscription in three years that you are already using today.
The pie that many tech investors are eyeing is not the IT budget.
The book reveals the invisible mechanisms of game theory, economics, and psychology. Only those who understand the rules of the system can foresee the consequences.
Why do companies automate even though they know they are undermining their customers' purchasing power in the long run? It's not malice, it's game theory. Those who hesitate come under pressure from the cost structure of the competition. Learn why the system has no choice but to accelerate.
Nowhere are more startups being created right now than in AI. And nowhere are more people working to eliminate their own jobs than in Silicon Valley. Read why the software industry is facing massive consolidation. And how the evolution from chatbot to everything-app is pushing old and new ecosystems to the limit.
Why we deceive and distract ourselves. Instead of facing reality, we prefer to conduct philosophical sham debates about why AI is not really intelligent. Learn in which fields job cuts due to AI have long since begun. And why it often goes unnoticed as a savings program - or gets lost in the noise of omnipresent crises.
Few want to remember this:
Why have those leading the AI race today been demanding a Universal Basic Income since 2016?
Behind this is not a socialist paradise, but the naked fear of system collapse. In Silicon Valley, the scenario is considered inevitable: Their own technology leads to structural unemployment. But AI does not consume. For capitalism to survive, it needs people with purchasing power. But Universal Basic Income raises many questions...
No speculation. Hard data. What this book is based on:
The book JOB ANGST explains the development steps of AI and helps you understand the impact on our working world and the corresponding dynamics. It highlights the challenges of our time so that we can find the right answers for ourselves and as a society.
Why classic learning becomes a race against a Ferrari and why most rescue tips like Prompt Engineering are a dead end. We look at which human skills you really need!
A relentless analysis of the AI food chain: Which jobs are at the top of the menu and which factors protect us in other industries and functions from the digital takeover.
From executor to designer with leverage: Concrete strategies to no longer compete with AI, but to steer it. But also the bitter individual limits in the context of systemic challenges.
When work and income decouple: The gigantic tasks we face as a society and the new fiscal courses politics must set now to secure our prosperity.
"We cannot stop the wave, but we can learn to surf it."
Markus M. Kirchmair, FRSA is a strategy consultant for Digital Transformation and AI. He knows the tech corporations of Silicon Valley from the inside - and has advised leading companies on digitalization issues. Kirchmair combines what is often missing in the AI debate: Strategic foresight, experience, and a deep technological understanding.
As the author of several bestsellers, he has explained the basics, tools, and regulations of AI technology from the beginning. Now he reveals its consequences. With "Job Angst", Kirchmair breaks the silence about what is really happening right now. And gives the business model the only name that does justice to the impact in all its brutality: Replacement as a Service.
His goal: To snap you out of shock. He writes not to disturb - but to arm you. The first step to a solution is to identify the problem, understand connections, and get to know the possibilities for action.
Markus M. Kirchmair, MA MBA LLM., holds an academic background in Marketing and Communication Management, General Management, as well as Digital Business and Tech Law.
"I THINK THE CONSEQUENCES OF AI ON THE LABOR MARKET WILL BE MORE FAR-REACHING THAN MANY EXPECT."
"The public discourse is still strongly stuck in assumptions that AI, for example, could never be creative or that we would work as prompt engineers in the future. I consider both views to be wrong and outdated."